Brina Kaiser began her Infusionsoft journey coaching new users and getting right in the thick of small business challenges. Her inner grammar nerd couldn't stay quiet for long so she joined the Product Marketing team in 2015. Many of her questions tend to be driving toward doing first things first for small businesses: What are you selling? Who will buy it? How does your offering stack up in the market? From there, a strategy that actually works is right around the corner. No matter which role she's had at Infusionsoft, her guiding why is to add value and help others be their best.