ICON Session Speaker

Carey Ballard

Director of Content Marketing, Infusionsoft

As the Director of Content Marketing at Infusionsoft, Carey Ballard spends her time and energy creating content that helps small businesses reach their goals. In her first 6 months at Infusionsoft, she led an initiative to overhaul the blog, which resulted in 300% traffic growth.

Prior to Infusionsoft, Carey was the content marketing account director at McMurry/TMG and worked with organizations large and small to create and implement content marketing strategies that drove positive results. She is passionate about the power of story and committed to changing the world through small business success.

Monday, April 24th
8:00 AM - 12:00 PM
Content Marketing Strategy Lab ($)
125 AB

Ever ask yourself, “How do I get through to my customers?” We feel your pain. Thankfully we’ve executed successful strategies to increase traffic and subscriptions…and we want to share our expertise with you at our Content Marketing Strategy Implementation Lab!

Specifically we'll help you:

  • Learn and develop engaging content topics that can generate leads for your funnel.
  • Define your key audience categories.
  • Create a content plan that works - including which content formats convert best for leads.
  • Develop and evaluate a content marketing strategy for your business.
  • Identify distribution options.
  • Figure out how to organize all this valuable information.

Learning Objectives:

  • Create a content strategy plan that you can implement immediately.
  • Develop three ideas for prospects and three content ideas for current customers.
  • Use a scorecard strategy for measuring return on a content strategy.

REGISTER HERE for Content Marketing Strategy Lab.