Clare Kirlin is an award-winning copywriter and 12-year marketing veteran. As Head of Copy at Infusionsoft, she works to craft engaging messages for a worldwide audience of small business superheroes. Clare’s marketing career is deeply rooted in content strategy, with an emphasis on writing high-converting copy for the B2B technology sector. When she isn’t writing copy, she’s usually trying to share her love of copy with anyone who will listen. When she’s not doing that, Clare can be found hanging out with her daughter and her dog, exploring the great outdoors, and feeding her podcast/audiobook addiction. Connect with Clare on Twitter @clarekirlin.