ICON Session Speaker

Clare Kirlin

Head of Copy, Infusionsoft

Clare Kirlin is an award-winning copywriter and 12-year marketing veteran. As Head of Copy at Infusionsoft, she works to craft engaging messages for a worldwide audience of small business superheroes. Clare’s marketing career is deeply rooted in content strategy, with an emphasis on writing high-converting copy for the B2B technology sector. When she isn’t writing copy, she’s usually trying to share her love of copy with anyone who will listen. When she’s not doing that, Clare can be found hanging out with her daughter and her dog, exploring the great outdoors, and feeding her podcast/audiobook addiction. Connect with Clare on Twitter @clarekirlin.

Tuesday, April 25th
6:15 PM - 7:15 PM
9 Secrets to Doubling Your Click Rates in Half the Time (2 Pro Copywriters Reveal it ALL)
120 D

Do you get jealous when you see killer copy? Wonder how in the world people write like that? Wish you could? In this session, you’ll get inside the minds of two crackerjack copywriters, Mike Connolly of StrategiCopy.com and Clare Kirlin, Head Copywriter at Infusionsoft. They’re going to let you flip through their private playbooks, built on a combined 20 years of experience moving prospects to action.

Learning Objectives:

  • Get a blueprint to plan, produce, and polish copy 2x faster
  • Learn to write ultra-relevant headlines that readers can't resist
  • Easily demonstrate why your offer beats all other choices