ICON Session Speaker

Cyndi Knapic

Head of Animoto for Business

As the Head of Animoto for Business, Cyndi Knapic leads the company’s strategic efforts to make it easy for marketers to quickly create professional videos for websites, email, and social media to promote their business. Animoto's 13M+ users span the globe and create over 1M Animoto videos every month. The company has 70 employees and has raised $30M. Prior to joining Animoto, she worked in Marketing at AppNexus and is the lead organizer for Startup Weekend events in NYC.

Wednesday, April 26th
3:00 PM - 4:00 PM
Master the Art of Social Video
125 AB

Videos are fast becoming the most shared form of content on social media. Facebook is now a video-first platform, meaning if you want your content to get top priority, you need to be creating videos. Cindi Knapic will break it down for you in this sponsored session as she shares the top trends in social video marketing and shows you how to create DIY videos that will drive real results on Facebook and Instagram.

Learning Objectives:

  • Discover the exact process that successful companies use to maximize organic reach, generate authentic engagement, build loyal communities, create high-converting ads.
  • Engage in real world case-studies and concrete video marketing tactics that you can implement in your own business for measurable results.
  • Watch demonstrations and sample videos created with some of most popular social video tools.