ICON Session Speaker

Donald Miller

CEO, StoryBrand

Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New York Times
Bestsellers list. His books include: Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. Don is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don’s thoughts on story have deeply influenced leaders and teams for Pantene, Chick-fil-A, Steelcase, Intel, Prime Lending, Zaxby’s, and thousands more. 
 
Don lives in Nashville, Tennessee, with his wife, Betsy, and their chocolate lab, Lucy.
Thursday, April 27th
8:00 AM - 9:15 AM
The 5 Things Your Website Should Include
121 A, B, C

You’ve created a website. But it’s not working. So how can you fix it? What does your website need to say in order to introduce your brand, create a bond with customers, and ultimately grow your business? In this breakout, Donald Miller, CEO of StoryBrand, goes through 5 practical things that should be a part of your website to turn browsers into buyers. And during the talk, he’ll even put some of your websites up on the screen and diagnose them. If you want your website to communicate clearly, don’t miss it.

Learning Objectives:

  • Ensure that your website passes the “Grunt Test”
  • Discover how to be clear, not cute
  • If you confuse, you’ll lose