ICON Session Speaker

Gabe McKenna

Maize Quest

Gabe McKenna, 22, is a marketing entrepreneur and owner of McKenna Interactive, a web design and development company he founded in 2010 while in high school. He has worked with Maize Quest/Maple Lawn Farms  since the summer of 2010, and has worked every job on the farm, from building bridges in the cornfield to expanding and pushing their use of InfusionSoft across platforms.  In early 2017 Gabe started work with Greenfish Labs, a media production company specializing in virtual reality. A 2013 graduate of Kennard-Dale High School in rural York County, Pennsylvania, Gabe currently attends Harrisburg University of Science and Technology, and expects to receive his B.A. in Interactive Media in May 2017. Upon graduation, Gabe plans to expand his company, continuing to create VR content and strong web presences for clients in the gaming, business, and technology fields.

Tuesday, April 25th
6:15 PM - 7:15 PM
Infusionsoft in the Cornfield? How to Use Games to Drive Results
122 A, B, C

Join in as a farmer, franchiser and maze master shares a creative approach to using Infusionsoft as "game" platform to entertain guests and grow his list, all the while managing franchisee clients. Come learn how to adopt these ingenious ideas for your own business, including new ways to engage and entertain your prospects. You'll benefit from the expert advice on building strong relationships and creatively managing both B2B and B2C clients.

Learning Objectives:

• Discover the exact campaigns, third party apps, and resources you need to create a unique game experience to drive leads

• Learn the techniques to successfully segment distinct groups of clients within your database

• Make effective use of dashboards and reports to ensure you are delivering exceptional service beyond the initial sale