The Nature of Nurture: Increasing Conversions for Free
Customers buy when they're ready to buy. And if someone opts in to your list and isn't ready to whip out their credit card, something has to bridge that gap. The answer is Nurture. Nurture is the process of building relationships. It's about establishing yourself as an expert, developing rapport, and most importantly, delivering value. In this session you'll discover all the places nurture fits into your funnel, the most common misconceptions about lead nurture, and the proven best practices for designing your own nurture process.
- Gain a comprehensive understanding of why nurture is important, and where it might fit into their business processes
- Leverage your competitive advantage by understanding what most businesses are doing wrong when it comes to nurture
- Equip yourselves with the best practices you'll need, and specific questions to answer, in order to design your own effective nurture process