ICON Session Speaker

Greg Jenkins

Founder, Monkeypod Marketing

Greg Jenkins is the founder of Monkeypod Marketing, where his focus is empowering entrepreneurs through educational events and online courses. Prior to starting Monkeypod Marketing, Greg worked at Infusionsoft as a curriculum developer and lead trainer for Infusionsoft University. Greg lives in San Diego and outside of entrepreneurship, he is happiest when he's traveling or hiking with his girlfriend Sara, and their Australian Shepherd, Gatsby.

 

Tuesday, April 25th
1:30 PM - 2:30 PM
The Nature of Nurture: Increasing Conversions for Free
120 D

Customers buy when they're ready to buy. And if someone opts in to your list and isn't ready to whip out their credit card, something has to bridge that gap. The answer is Nurture. Nurture is the process of building relationships. It's about establishing yourself as an expert, developing rapport, and most importantly, delivering value. In this session you'll discover all the places nurture fits into your funnel, the most common misconceptions about lead nurture, and the proven best practices for designing your own nurture process.

Learning Objectives:

  • Gain a comprehensive understanding of why nurture is important, and where it might fit into their business processes
  • Leverage your competitive advantage by understanding what most businesses are doing wrong when it comes to nurture
  • Equip yourselves with the best practices you'll need, and specific questions to answer, in order to design your own effective nurture process

Wednesday, April 26th
1:30 PM - 2:30 PM
Launching a Referral Partner Program that Scales

If you have a product or service that is doing a good job of creating natural promoters, then a Referral Partner Program might be the accelerant you need for that offer to really catch fire. A productive network of referral partners is like having an army of sales reps going to bat for you, the difference is that you only need to pay these reps when they perform. You can empower these partners by giving them links and resources to make promoting your product as easy as possible. This session is for you if you are currently selling online using Infusionsoft, and you think launching an affiliate program might help take those sales to the next level.

Learning Objectives:

  • Understanding why a referral partner program is important, and how it can benefit your business
  • Grasp the key concerns that you'll need to address in order to launch an effective Referral Partner Program
  • Discover specific tactics and strategies that can be used to drive ongoing partner engagement