ICON Session Speaker

Hugh McPherson

The Maze Master, Maize Quest

Hugh McPherson, 42, has been telling people to ‘get lost’ since 1997, when, fresh out of Penn State’s Agricultural Business Management school, he launched Maize Quest on his family's farm, one of the first corn mazes in the world. Maize Quest has grown into a franchise system of 84 farm-based locations in the U.S., Canada and the U.K., each offering agritourism events on the local farms. Maize Quest’s Corn Maze Operators collectively entertain over 650,000 guests annually generating over $10 million in economic benefit to the farmer-operators.  Maize Quest’s B2B division delivers mazes, games, hayride audio systems, and pedal karts to farm-based clients. Agritourism Manager Boot Camp, a LIVE online class, delivered through CustomerHub, is the premiere seasonal employee training system for pumpkin patch and farm market operations. B2C: The Maize Quest Corn Maze & Fun Park at the home farm is a Fall Harvest destination offering over 35 attractions, plus apple picking, pumpkin picking, farm market, bakery and the newest addition, Maple Lawn Winery.  Infusionsoft is critical to managing and growing this diverse business.
Thursday, April 27th
8:00 AM - 9:15 AM
Infusionsoft in the Cornfield? How to Use Games to Drive Results
120 B, C

Join in as a farmer, franchiser and maze master shares a creative approach to using Infusionsoft as "game" platform to entertain guests and grow his list, all the while managing franchisee clients. Come learn how to adopt these ingenious ideas for your own business, including new ways to engage and entertain your prospects. You'll benefit from the expert advice on building strong relationships and creatively managing both B2B and B2C clients.

Learning Objectives:

• Discover the exact campaigns, third party apps, and resources you need to create a unique game experience to drive leads

• Learn the techniques to successfully segment distinct groups of clients within your database

• Make effective use of dashboards and reports to ensure you are delivering exceptional service beyond the initial sale