ICON Session Speaker

Joy Buresh

Manager of International Communications & Programs, Infusionsoft

Joy has 20 years of experience in globalization and internationalization for companies ranging from the technology world to construction. She is intent on helping companies affect the global marketplace and helping individuals broaden their perspective as members of a worldwide community. Her work at Infusionsoft is influencing global projects in product, sales, marketing and customer service.

Tuesday, April 25th
1:30 PM - 2:30 PM
Unharness the Potential of the Global Market with 5 Simple Insights
122 A, B, C

Through technology and social media, the global market has never been more accessible to small businesses across the world.  This presents a growing opportunity for you to share your ideas, services and products in ways that blur the lines of borders and language barriers. But what factors are you missing when trying to connect with a customer from another country or culture?  Discover key components of globalization directly relating to selling product, marketing ideas and delivering customer service, enabling you to unlock strategies that you can use to grow your business. Also, Infusionsoft's own International Program Manager shares stories and real-life lessons she has learned in building a global customer base. 

Learning Objectives:

  • Uncover the strategies you will need to lay a successful foundation for your globalization efforts
  • Think globally, act locally - deploy strategies build a connection with your international audience
  • Discover simple details that will impress your customers and establish your credibility