ICON Session Speaker

Kasim Aslam

Founder, Solutions 8

Kasim (rhymes with “awesome”) is the Founder of Solutions 8, an Infusionsoft Certified Agency, Digital Marketer Certified Agency and official Google Partner. With over ten years' experience as a Digital Marketer, he’s worked with the largest privately owned bank in the country, one of the oldest TPAs in the world and an Academy Award contending documentary. He has been a consultant for a Gate’s Foundation funded non-profit, worked on a contract basis with the US Army, was a technology spokesperson for Intel and helped to build, launch and market the National Association of Child Helplines. He presently serves on the board of two non-profit organizations: Arts Interface and Boys Hope Girls Hope. Kasim enjoys traveling with his wife, reading, playing basketball (he’s horrible) and writing thinly veiled, narcissistic lists of his feeble accomplishments.

Tuesday, April 25th
6:15 PM - 7:15 PM
Facebook Wizardry: Advanced Facebook Strategies for Serious Lead Generation
120 A

Here's something you may have already learned the hard way: Facebook is NOT a silver bullet. Yes, it is an amazingly powerful lead generation tool. However, it is not a magic bucket of lemming leads that'll march straight into your funnel once you open the flood gates. Facebook is an advanced marketing tool that requires a very strategic approach. Learn how to leverage Facebook the right way and generate high-value, quality leads that convert!

Learning Objectives:

• Mining for gold: how to find hidden segments within Facebook that you didn't know exist
• The long game: learn to build Facebook funnels that'll nurture prospects before they ever even hit your funnel
• Get the inside track on how to use the latest and greatest in Facebook's newest tools