ICON Session Speaker

Lenny Hatch

Account Manager, Google

Lenny is an Account Manager in Google's Channel Sales organization where he provides strategic insight to advertising partners for key accounts. Along with insights, he also works on helping transform business models through new product launches.

Wednesday, April 26th
1:30 PM - 2:30 PM
Magnify Your Marketing Strategy with Google AdWords, Presented by Google
120 A

Are you PPC challenged? Do you know what PPC is? Google AdWords is a key tool you can leverage to enhance your marketing strategy, but it may seem daunting at first. Kristina Garrido has extensive experience helping small businesses maximize their advertising dollars in her role at Google. She will be sharing her tips and tricks to make more money using paid search. Join Kristina to learn practical lessons you can implement immediately to get more customers and increase your marketing ROI.

Learning Objectives:

  • Understand how to reach your target customer
  • Learn best practices for structuring your account
  • Discover simple search optimization strategies