ICON Session Speaker

Meny Hoffman

CEO, Ptex Group

Meny Hoffman's story is predicated on one simple belief: every person should be given the opportunity to succeed in life. It’s this belief, burning inside him since he printed his first business card at the age of 14, that has allowed him to collaborate with growing businesses and leaders all over the world, and help them realize their full potential. 

As the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, Meny works with emergent brands, spanning a variety of industries across the globe, to create sophisticated marketing solutions that help clients achieve new milestones in growth. 

A firm believer and fierce advocate for business education, Meny created the Let’s Talk Business email series, a periodic business advice column that has since grown to tens of thousands of subscribers. 

The success of the series propelled him to create a larger Let’s Talk Business platform, a unique business education hub for entrepreneurs and leaders. The hallmark of the platform is the LTB Business Summit, lauded by the media as "North America's primary business conference for Jewish entrepreneurs." This game-changing movement continues to help many of his fellow entrepreneurs flourish, equipping them with the tools they need to learn, grow and lead.

Tuesday, April 25th
3:00 PM - 4:00 PM
Customer Success Story: Quit Monkeying Around - Filmed
120 B, C

Do you ever feel like your business has so much potential but the needle isn't moving? Have you ever spent so much energy creating a marketing plan but it didn't yield the results you really wanted? This is how the nonprofit organization Bonei Olam felt before joining forces with Certified Partner Ptex Group as they prepared for their annual fundraising auction. Even before a single goal or sequence was mapped to a canvas, the two created a mega strategy that grew their efforts to $1.5 M in annual revenue. To think that less than 7% of all businesses ever achieve this feat. Ptex's secret? Think way beyond traditional marketing. Think Lifecycle Marketing. In this session, we reveal the truth behind how to combine online and traditional marketing strategies for maximum results. 

Learning Objectives:

  • See the campaigns and copy that unleashed this small business' potential

  • Learn how Lifecycle Marketing played an integral role in strategizing Bonei Olam's marketing processes

  • Unpack strategies for online and traditional marketing that will get you better results