ICON Session Speaker

Michael Dudek

Product Manager of Customer Onboarding, Infusionsoft

Mike is passionate about refinement, efficiency, and effectiveness. He has worked with thousands of small businesses in understanding the areas of improvement that can help streamline and shape their future growth and has seen how a lack of organization and inconsistent strategies can lead to fragmented sales and marketing practices, wasted resources, and ultimately reduced financial performance in business. His last 2+ years have been dedicated to the codification of the Small Business Success Method, an intentional process designed to guide entrepreneurs around many of these pitfalls that is shaping the design of the software and service experiences. He is currently the Product Manager of Customer Onboarding and the Small Business Success Method at Infusionsoft.

Tuesday, April 25th
11:00 AM - 12:00 PM
Focus on Your Fastest Path to Cash: Find Valuables by Turning Over Stones
124 A, B

We build campaigns, send emails, set up dashboards and celebrate. But what happens next? Does that campaign convert? Is the strategy really working? A holistic, SBSM assessment is the first step that creates the focus and motivation a small business needs to confidently invest in the right sales and marketing tactic first - and build a targeted, detailed, actionable plan to make it work.

Learning Objectives:

  • Identify the hidden growth opportunities you have right now in your small business
  • Understand how to use the perfect customer lifecycle to prioritize which sales or marketing tactic you’ll tackle first
  • Create a plan - with feedback from small business experts - that you can take action on before you're on the plane home

Tuesday, April 25th
1:30 PM - 2:30 PM
Focus on Your Fastest Path to Cash: Find Valuables by Turning Over Stones
124 A, B

We build campaigns, send emails, set up dashboards and celebrate. But what happens next? Does that campaign convert? Is the strategy really working? A holistic, SBSM assessment is the first step that creates the focus and motivation a small business needs to confidently invest in the right sales and marketing tactic first - and build a targeted, detailed, actionable plan to make it work.

Learning Objectives:

  • Identify the hidden growth opportunities you have right now in your small business
  • Understand how to use the perfect customer lifecycle to prioritize which sales or marketing tactic you’ll tackle first
  • Create a plan - with feedback from small business experts - that you can take action on before you're on the plane home