ICON Session Speaker

Paul Sokol

Small Business Success Expert

Paul Sokol is an electrical engineer by trade and was the Campaign Builder Mad Scientist at Infusionsoft for nearly five years―a moniker earned due to his breadth of knowledge. His first experience with Infusionsoft was when he cofounded jiveSYSTEMS, a business-class video e-mail platform, in 2008 while obtaining his Master's Degree in Signal Processing from the University of Central Florida. The company still exists today and is successfully running very efficiently thanks to the automation capabilities of Infusionsoft. He joined Infusionsoft formally as an employee in June 2011, provided over 1,000 hours of small business consulting and helped launch more than 200 clients with Infusionsoft. He has authored numerous blog posts, been a guest on many webinars, and taught from stage at live events, such as Infusionsoft's annual ICON. Currently, he works as an outcome-based consultant for small businesses. Besides being a universally recognized trailblazer in automated experience design, he is also a respected heavy metal advocate, generous philanthropist and talented musician. His purpose is to have a positive impact within the possibilities of communities, individuals and the universe via love, contribution to others and sharing. His mission is to build an army of 1,000+ automated experience designers and continue the musical tradition. Originally a Florida native, Paul currently lives in Chandler, Arizona with his two cats Beebo and Winston. When he isn't working or running his charity Keep Children Rockin, he can be found drumming in the local black metal band Elivagar and growing the Arizona heavy metal scene through his promotional company, Appalling Events.

Tuesday, April 25th
3:00 PM - 4:00 PM
Discover New Campaign Strategies with Adventures in Automation
124 A, B

Get hands on with automation in this interactive live presentation. As you follow along, you'll break down your products and services to understand your business' core components. From here, you'll be able to clearly identify specific automation strategies to attract, sell and wow your customers, in a manner that feels tailored to your business. As you explore Marketplace, you will discover a plethora of useful campaign templates that you can implement today to see results.

Learning Objectives:

  • Get comfortable with Infusionsoft Marketplace, and learn how to distinguish between campaigns to meet your exact needs
  • Discover new campaigns that will enable you to attract new leads and convert them into customers
  • Implement strategies to develop your existing customers into raving fans