ICON Session Speaker

Ruth Carter

Attorney, Carter Law Firm, PLLC

Known for her daring antics and outgoing personality, Ruth Carter is a licensed Arizona attorney. Her practice focuses on intellectual property, social media law, business formation and contracts, and flash mob law. Ruth was selected as an American Bar Association Legal Rebel in 2012 and for the Phoenix Business Journal’s 40 Under 40 in 2013. She also wrote three best-selling books on guerrilla marketing and social media law, including The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.

Thursday, April 27th
8:00 AM - 9:15 AM
Smart Companies Have Damn Good Content Creator Contracts
120 A

We all know the saying "Good contracts make good partners." If you outsource your content creation, you especially know the importance of having effective contracts in place to manage those relationships. This session will review the must-have provisions you need to include in every contract. Ruth Carter will show you how to outline what’s being created, who owns it, payment conditions and explain the method to the madness of the boilerplate terms.

Learning Objectives:

  • Distinguish who owns what in the eyes of the law and learn how to properly transfer ownership of a copyright
  • Understand the key provisions that you should be including in every one of your contracts
  • Learn how to customize the language of contracts to fit your specific needs