ICON Session Speaker

Sherrod Martin

Lead Trainer, Live Events, Infusionsoft

Sherrod learned about entrepreneurship at an early age working in his father’s electrical contracting business. Growing up he learned what it meant to be a true small business, and all of the joys and pains that come with that. He has been working for Infusionsoft since November 2011 and thrives on creating solutions for complex problems using Infusionsoft. He truly loves helping small businesses and owns his own small business.

When he isn’t working in Infusionsoft, he loves golf, camping, and woodworking. If he could live anywhere in the world, it would be Prague, Czech Republic.

Monday, April 24th
8:00 AM - 12:00 PM
Kickstart Lab ($)
121 A, B, C

New to ICON? Are you a solo-preneur (Stage 1) or repping a 7 figure company (Stage 4) who is new to Infusionsoft? Maybe you’ve never published a campaign and need the confidence to do it.

We've got you covered.

Our Pre-ICON Kickstart Implementation Lab shows you what it takes to get started on the right foot (and feel great about it). A strong Kickstart foundation is the best way for new Infusionsoft clients to benefit from their first ICON experience.

Learning Objectives:

  • Get inside Infusionsoft’s tools for organizing your database, growing it, and automating your marketing.
  • Hear advice on ICON17 breakouts to attend for optimizing your first year with Infusionsoft.
  • Network with (and hear from) other small business owners and employees about how they use Infusionsoft to grow their business.

REGISTER HERE for Kickstart Lab.

Tuesday, April 25th
11:00 AM - 12:00 PM
Dive into Automation: A Beginners Guide to Campaign Builder
122 A, B, C

If marketing automation is king, then the campaign builder is queen! Leveraging the campaign builder is vital to getting your marketing automation off the ground and running. Understanding the key elements of what makes a great campaign is crucial. Join Sherrod as he walk you through the world of campaign builder, and shares his insights for creating your own successful campaigns.

Learning Objectives:

  • Learn the basic building blocks of the campaign builder, and how they work together to make a fully functional campaign
  • Master marketing automation principles and must haves for sucessful campaign building
  • Dive in and gain hands on experience building a campaign, or customizing a pre-built marketplace campaign

Tuesday, April 25th
1:30 PM - 2:30 PM
Level Up with Campaign Builder: Automation, Segmentation, & Personalization
129 AB

You’ve got the basics down of building a campaign, and now it’s time to take your skills to the next level. The ability to segment your contacts and send the right message to the right person, at the right time will maximize your conversion and earning potential.

Learning Objectives:

  • Learn how to create and set rules for decision diamonds to personalize messaging for different segments of your audience
  • Leverage the power of campaign reporting to get a comprehensive look at where your contacts are at in a campaign and how they are performing
  • Gain confidence when making changes to live campaigns, know the factors involved so that your customer's experience isn't disrupted

Tuesday, April 25th
3:00 PM - 4:00 PM
Dive into Automation: A Beginners Guide to Campaign Builder
122 A, B, C

If marketing automation is king, then the campaign builder is queen! Leveraging the campaign builder is vital to getting your marketing automation off the ground and running. Understanding the key elements of what makes a great campaign is crucial. Join Sherrod as he walk you through the world of campaign builder, and shares his insights for creating your own successful campaigns.

Learning Objectives:

  • Learn the basic building blocks of the campaign builder, and how they work together to make a fully functional campaign
  • Master marketing automation principles and must haves for sucessful campaign building
  • Dive in and gain hands on experience building a campaign, or customizing a pre-built marketplace campaign

Tuesday, April 25th
6:15 PM - 7:15 PM
Level Up with Campaign Builder: Automation, Segmentation, & Personalization
129 AB

You’ve got the basics down of building a campaign, and now it’s time to take your skills to the next level. The ability to segment your contacts and send the right message to the right person, at the right time will maximize your conversion and earning potential.

Learning Objectives:

  • Learn how to create and set rules for decision diamonds to personalize messaging for different segments of your audience
  • Leverage the power of campaign reporting to get a comprehensive look at where your contacts are at in a campaign and how they are performing
  • Gain confidence when making changes to live campaigns, know the factors involved so that your customer's experience isn't disrupted

Thursday, April 27th
8:00 AM - 9:15 AM
Tackle Redundancy: Automate Your Internal Processes
129 AB

Infusionsoft's best kept secret is that it's not just for automating your marketing. Paradigm shift: Even YOU can be automated. If you're living off post-its and haphazard calendar reminders, there is a solution. Life is better when Infusionsoft can create more space, save you time, and cut down on expenses through daily personal automation.

Learning Objectives:

  • Leverage the campaign builder to automate internal processes and tasks
  • Kick off automation when internal tasks or processes are complete
  • Utilize the CRM to navigate your most important contact information