ICON Session Speaker

Tom Barsalou

Head of Business Development, Infusionsoft

Tom currently serves as the Head of Business Development for Infusionsoft, where he works with our strategic partners to create solutions that help our customers incorporate their Sales and Marketing needs with Infusionsoft.

Tom’s love for small business came during his time as a small business consultant and later Co-Founder of a non-profit organization dedicated to fighting Human Trafficking. Tom started his career as a Senior Consultant for Booz Allen Hamilton where we worked with the Federal Bureau of Investigation, Special Operation Command and numerous NGOs. Tom also served an Army Officer and Special Agent, where he worked in Iraq, Afghanistan and throughout the Middle East and Africa.

Tuesday, April 25th
3:00 PM - 4:00 PM
Amplify Your E-Commerce Machine by Cashing in on Multi-Channel Strategies
120 D

Small businesses trying to compete in today’s online marketplace know first-hand how competitive it is. Merely setting up an online store is not enough anymore. If your products aren’t showing up where customers are choosing to search for them (Google, Amazon, eBay, Facebook, Pinterest, etc.) then your company is missing out on valuable selling opportunities. Businesses that are adopting the ‘sell anywhere to sell more’ attitude are the ones setting themselves up for a win. Infusionsoft has partnered with BigCommerce to easily enable multi-channel commerce strategies, fully integrated with Infusionsoft's CRM and Sales and Marketing Automation tools! Come learn how you can leverage multiple channels to build your brand awareness and increase your bottom line. If you are selling products online, this is one session you will not want to miss!

Learning Objectives:

  • Learn how to create and run successful multi-channel sales campaigns
  • Discover new tools that help you manage multi-channel listings, inventory and orders
  • Understand the power of a partner eco-system that supports your sales growth plans